2.7
Corporate Brands
Bluetooth
Bluetooth Logo DO'S
Acceptable Bluetooth Combination Mark Reproduction
The distance between the combination mark and the edges of the free zone is equal to half the height of the “B” as shown below
Bluetooth Logo DON'TS
Unacceptable Modifications of Bluetooth Combination Mark
Altering the Bluetooth combination mark (e.g. moving the Bluetooth figure mark, moving the registered trademark symbol to the baseline of the combination mark, using the combination mark with the word "Bluetooth" in the wrong font)
Bluetooth Figure Mark DO'S
Acceptable Bluetooth Figure Mark Reproduction
The distance between the figure mark and the edges of the free zone is equal to half the height of the figure mark as shown below.
Bluetooth Figure Mark DON'TS
Unacceptable Modifications of Bluetooth Figure Mark
Using the Bluetooth figure mark symbol on gradient, patterned background or an image
Adding drop shadow, graphic emboss, or applying other graphic alterations to the Bluetooth figure mark including removing the oval or placing the Runic B in other shapes
JBL
CARDO/JBL LOGO PROPORTIONS
The ‘JBL’ box must never be below 15mm in height for the preferred logo & 30mm for the alternative logo. Every usage of the JBL logo must be approved by the Cardo marketing team.
The minimum clear space area surrounding all logos is width of ‘L’
The logo must be at least 50% smaller than the Cardo logo. Calculate and scale the logo to less than 50% or half of the Cardo size.
JBL LOGO DO'S
Dark background
Light background
White background
JBL LOGO DON'TS
Logo Misusage
Do not change, rotate, stretch, reposition or alter the ratio of text to the rectangle and other elements of the JBL logo.
Do not apply any effects like a shadow, gradient or color to the JBL logo.
Do not change the position, size or color of the ‘SOUND BY’ word-mark.
