According to color psychology, blue is associated with trustworthiness and reliability. It also evokes a sense of openness, freedom, intuition, imagination, inspiration, trust, wisdom, confidence, stability, and intelligence.

We have intentionally chosen blue as our main brand color to represent our brand personality and emphasize our core values of Quality, Purposeful Innovation, and User-First approach. The choice of blue reflects Cardo’s commitment to being a trustworthy, reliable brand that delivers high-quality products.

Cardo brand persona embodies wisdom, approachability, and dependability – qualities that align with our goal of being an experienced, knowledgeable, and friendly companion our users wish they had.